Hamburg, 14 May 2019. Gebr. Heinemann is now a shop operator on the new HANSEATIC nature from Hapag-Lloyd Cruises. On the exclusive luxury-segment expedition ship, which travels with a maximum of 230 guests, Gebr. Heinemann offers cruise guests an extensive and exclusive selection from the Perfume & Cosmetics, Fashion & Accessories, Watches & Jewellery and Confectionery ranges as well as HANSEATIC nature logo goods.
Just like the rest of the ship, the 62-square-metre shop on deck 4 is designed according to the guiding principle of "Inspired by nature": In addition to a plentiful amount of white, the shop is dominated by copper and turquoise tones as well as elements with wood finish. An ice floe pattern on the ceiling draws attention to the shop's Local Sense concept and reflects the nature experience provided by the expedition ship as well as the varied areas it sails through. Customers sense that they are not just in any random shop, but rather in a shopping environment in the middle of turquoise blue water or the ice of the Arctic and Antarctic.
"The particular challenge lies in presenting HANSEATIC nature cruise guests with the broadest possible portfolio of international brands in a relatively small retail space. The expedition ship focuses on luxury and exclusivity for its affluent guests. Passengers are primarily interested in finding memories of their very special journey in our shop. That's why we have put together our varied assortment in a very individual way and tailored it to the needs of this clientele. In cooperation with the jeweller Wempe, for example, we have a watch in our range that was produced exclusively for the HANSEATIC nature," says Ricarda Frentzel-Beyme, Director Cruise Liner at Gebr. Heinemann.
HANSEATIC inspiration also sets sail with a Gebr. Heinemann Shop
Gebr. Heinemann will also be on board as a shop operator on the next ship in the Hapag-Lloyd Cruises fleet. Passengers on the identical sister ship of HANSEATIC nature will also find the well-known Heinemann brand quality with the Perfume & Cosmetics, Fashion & Accessories, Jewellery, Confectionery and logo goods ranges. The shop on the HANSEATIC inspiration will also be 62 square metres in size. The contract for the two Hapag-Lloyd Cruises ships initially runs for ten years. Heinemann has been a partner of Hapag-Lloyd Cruises for many years and already operates the shops on board the EUROPA and EUROPA 2 as a retail concessionaire.
"We are very proud of our long-standing good partnership with Hapag-Lloyd Cruises. The fact that we are also on board as retailers on the two new expedition ships is a great confirmation of our commitment to date. For many years now, we have been working together with Hapag-Lloyd Cruises in a goal-oriented way to create a tailor-made shopping experience on the cruise operator's ships. The new shop on the HANSEATIC nature signals this joint development," says Ricarda Frentzel-Beyme.
Press contact:
Gebr. Heinemann
Julia Knors / Corporate Communications
+49 40 3010 21 86
